22 steps to double your website traffic and lead generation.

22 steps to double your website traffic and lead generation.
22 steps to double your website traffic and lead generation. It’s not brain surgery. And it brings more business and clients.

Today I discovered my website traffic has quadrupled since December 2014 — and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million).
The number of leads coming in per day are overwhelming me now — and are from business in the US as well as China, Russia, Israel and France.  My Klout rating is now 69 — in the top 1% of all bloggers who write about social media.

How did this happen?

You know the saying: “The shoemaker’s children go barefoot?” I actually started using the Internet marketing techniques I get paid to do for clients to promote my own business.

STRATEGY FIRST:

First, I looked at my competition and analyzed the content marketing and websites of the top 50 Internet consultants listed on the “Forbes 50” list and tried to figure out what was working and not working for them, then copied it. (More about this in a future blog post.)

TACTICS:

Website:

1. Redesigned my website with a state of the art mobile-first responsive template.

2. Chose a unique color palette for my personal brand. (Plum/Peach/Black.)

3. Changed my photo to a recent, digital photo with currently stylish clothing (a gray/black dress) and got rid of the old, black and white photo that was obviously taken pre-digital with a film camera.

4. Added client lists and work samples to my website.

5. Rewrote the first page as a “Pain Letter” writing directly to my potential client and stating how I can solve their problem. (No visibility on the Internet.)

6. Added logos of the clients I’ve worked with in the past on the right hand side of the page.

7. Added a “Contact Me” with a form to send an email.

8. Used a scheduling app (I like VCita) so clients can schedule a 15 minute trial consultation.

Social media

1. Ramped up social media posts to 10-20/day on Twitter by using Buffer to time the posts 24/hrs. day. (It now takes only 1 hour a day to do my own social media.)

2. Got mentioned in a few articles as a social media expert. (Builds SEO. Adds credibility.)

3. Started regular posting on Google +. I know nobody uses G+ but the Google search engine likes Google + and these posts boost your page rank and SEO.

4. Created several new pages in listings and directories that built links back to my website

5. Put my URL on press releases on PR Web. This is huge. It drives tons of traffic back to your page.

6. Rewrote the first page of my website so it is loaded with key words clients are searching for. (“Social media and PR consultant in Silicon Valley and San Francisco”.)

7. Blogged 1 x/ week.

8. Set up content syndication from my blog to Twitter, G+, Facebook, and LinkedIn.

9. Blogged on LinkedIn Pulse — creating more than 2,500 followers for my Pulse blog.

10. Built pages on About.me, Eolio and other sites that point back to my URL.

11. Tweeting about the “trending topics of the day” using #hashtags.

12. Changed my photo to one that looks directly at the reader instead of off to the right.

13. Choose a new color palette for my “personal brand” that no other consultant has. (Deep plum/peach/black.)

Can I do this for your business? Yes. And if I can’t do it for myself, why would you hire me?

Pinterest is the marketing bargain of the century — free.

This month, something incredible and unexpected happened. My traffic on the social media site, Pinterest, suddenly surged to 5,616 visits per DAY. (43,000 per month.)

At this rate, more than 2 million people could visit my Pinterest page this year.

Compare this to Twitter, where I obsessively tweet 20 times a day to get maybe a few retweets or this blog, which takes all year to reach 20,000 readers.

How did this happen?

What’s really strange is, I didn’t plan on becoming a Pinterest rock star. Pinterest is just a hobby, something I do for fun. But my Pinterest page has taken on a life of its own — pollinating pins throughout the Internet.

The Pinterest statistics (available because I created a Business account) tell me that most of my viewers are women, West Coast American, Canadian and Aussies, and that they, no surprise, are interested in exactly the same things that I adore — bohemian fashion, DIY found object crafts, rustic gardens, sacred interiors, the outdoors, flea market finds, vintage trailers, hammocks in the trees, outdoor music festivals, healthy food.

It’s a look and aesthetic that is distinctly me — and somehow citizens of Pinterest have decided I’m some sort of low rent Boho Martha and they like my style.

And clients tell me: “Meh….Pinterest is a waste of time for our brand.”

Not!

Just look at the statistics and growth on my page:

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If my website got traffic like this, I’d be in the top 1% of websites in the USA. Pins get shared — and as they travel, your traffic grows.

Pinterest does something that no other (free) marketing tool has ever done. It sends your “pin” like a little document, all over the planet — like a seed blowing in the wind. And everywhere it goes, this pin points back to your website. Where you are driving traffic to your webpage. Forever.

  • Pinterest users’ average purchase value is 126% more than Facebook users.
  • 47% of US online shoppers made a purchase based on recommendations from Pinterest, beating FaceBook & Twitter.
  • Pinterest is the 2nd largest driver of social media traffic after Facebook. 

Pinterest is the marketing and search engine traffic-driving (SEO) bargain of the century. And yet so few brands (except the really big consumer food brands) are taking it seriously yet.  Again, look at the traffic statistics for just one month:

Screen Shot 2014-12-02 at 10.39.31 PM
That’s 43,000 views this month. Why? And how do I make money from this? Pinterest’s stats reveal some clues: the brands that my followers like, the products they buy.

I have only 1700 followers on Pinterest, but those pinners can reach 2,000,000 people/year.

But wait this is what is truly amazing, and what most people do not “get” about Pinterest yet — those people don’t even need to be on Pinterest. My pins could land on Twitter, in a blog, Facebook, Instagram, another website, an email — who knows.  Pins, unlike Facebook, G+, Twitter or LinkedIn posts, are incredibly viral.

Pinterest is even more viral than other forms of social media posting because they are not tied to Pinterest — each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter how often it is repinned or where it lands.  While you can technically do this by sharing or embedding a Tweet or a YouTube video, it is just much more sharable and easier to do with Pinterest.

ARE YOU GETTING THIS YET? This is like, you can reach as many people with a Pinterest page than the entire circulation of the Los Angeles Times. More people than a Superbowl ad on TV.

For free.

And you still think Pinterest is “just for housewives in the Midwest posting recipes?”

Contact Giselle Bisson if you’re interested in learning how you can leverage Pinterest to help your start up start up, build your personal brand or drive more traffic to your website.