Social media — it’s just a very, very short story


Social media is nothing to be afraid of. It’s just a story.

A very, very short story.

In the world of PR, you send out a press release once a month, maybe if you’re in the Fortune 500, once a week.

And you wait  and wait … and wait and hope and pray and wait for the press to write and publish it in the news.

Which for a daily newspaper could happen instantly. And for a weekly or monthly magazine could take months, even a year.

And then by the time your audience read the story, and responded, in a letter to the editor, a lot of things could have changed. Your story might not even reflect the truth anymore by then.

And your customer just really wasn’t hearing much about you, because if the news media didn’t deem you newsworthy, (which is most of the time) your story never got told at all.

So if you wanted to tell the story, you could only tell a very, very short story, in a paid advertisement.

But in new the world of social media what matters most is telling a soundbite-sized elevator pitch of a story — in just one or two lines of copy. Every day. Sometimes several times a day.

And seeing how your audience reacts.

And then you can respond, change your product, change your message — immediately. I mean, like in seconds.

This very short story over time becomes a longer story that will draw your audience, the customer, and engage them in a conversation.

Reputation building and relationships happen at warp speed this way–and they happen publicly.

Published by Gisélle Bisson

I am a storyteller. I am a bridge between the worlds of high tech and high touch. The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.) These are the early adopters, risk takers and super connected connecters who can set your ideas on fire! As a veteran Silicon Valley tech PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career -- products that changed your life and are used by tens of millions of consumers. I was on the teams that introduced major innovations we now take for granted -- like email, video editing, ink jet printers and mobile devices. I've promoted products that reached 5 million to 40 million customers -- paying customers, not eyeballs. We did this almost 100% with free PR and social media -- not paid advertising. Increasingly all business must be social, sustainable, sharable and conscious. And I believe social media is the catalyst of this conscious convergence and shift. I've learned that it's not just about "content" or "engagement" -- it's about creating authentic communities around an event that share your news and spread the word for you. I combine social media with press relations, speaking engagements, events, social ads, email lists and street teams to generate waves of awareness that catapult your launch and sustain it. Move forward, into the future. I can help you make a Visibility Shift.

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