Giselle Bisson Visibility Shift

I am a technology storyteller. For 40 years, through 4 waves of technology, I have been a bridge between the worlds of high tech and high touch. The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.) These are the early adopters, risk takers and super connected connecters who can set your ideas on fire! As a veteran Silicon Valley tech Go to Market executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and positioned 100technology companies in my career — many are products that changed your life and are used by tens of millions of consumers. I was on the teams that introduced major innovations we now take for granted — like email, video editing, ink jet printers and mobile devices. I’ve promoted products that reached 5 million to 40 million customers — paying customers, not eyeballs. We did this almost 100% with earned media and organic social media — not paid advertising. (Beyond boosting posts.) Increasingly all business must be social, sustainable, sharable and conscious. And I believe Artificial Intelligence (it should be called “Advanced Intelligence”) is the catalyst of the next conscious convergence and shift. Go to market is not just about “content” or “engagement” — it’s about creating authentic influencer communities around an event that share your news and spread the word for you. I combine social media with press relations, speaking engagements, live events, and street teams to generate waves of awareness that catapult your launch and sustain it. Move forward, into the future. I can help you make a Visibility Shift.