Is Gravity spelled Danger to Facebook and Myspace?


According to Tech Crunch, three more key employees bailed on Myspace and jumped that sinking Titanic and swam over to Gravity, a startup founded by former MySpace COO Amit Kapur, SVP Steve Pearman and SVP Jim Benedetto.

Maybe you can actually build your page with preset templates without knowing HTML. Imagine that? Maybe it’s like Facebook, only with customizable features, skins, and some personality instead of a generic one size fits all page. Oh, and the ability for musicians to showcase their tunes. That would be Danger to more than Myspace.

Naaah. Gravity is the next generation evolution of forums (BBS, The Well, Craigslist) and groups (Yahoo Groups, Google Groups.) It’s more like a blend of Twitter and Google Wave (an early adopter site that I was recently invited into, that I can’t figure out what the heck it does, that seems to be only popular with my trendsetting geekster friends who have been to Burning Man).

It’s about creating conversations that are Many to Many (kind of like a Boardroom or Roundtable or Salon…only everyone  can talk at once, and yet listen to every conversation happening in the room, simultaneously). Unlike Twitter and Facebook which are One to Many. (Like a Professor talking at the head of a classroom as an audience listens, raptly.)

Unlike Twitter, which filters out your conversations into special interests only with a feature called “lists” (that arguably few people are actually using), Gravity will be filtering them with a feature called “Interest Graphs.”

If it helps facilitate the kinds of delightful, thought-provoking, issue-oriented group conversations that happen on Facebook, yet are incredibly annoying and awkward when they happen on a list like Yahoo Groups, I say, Gravity could spell Danger to more than just Facebook. It could revolutionize, once more, what we think of as media, becoming a kind of virtual, unmoderated Talk Radio for issues and ideas.

Or maybe only my trendsetting Geekster friends who go to Burning Man will figure out what to do with it.

Published by Gisélle Bisson

I am a storyteller. I am a bridge between the worlds of high tech and high touch. The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.) These are the early adopters, risk takers and super connected connecters who can set your ideas on fire! As a veteran Silicon Valley tech PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career -- products that changed your life and are used by tens of millions of consumers. I was on the teams that introduced major innovations we now take for granted -- like email, video editing, ink jet printers and mobile devices. I've promoted products that reached 5 million to 40 million customers -- paying customers, not eyeballs. We did this almost 100% with free PR and social media -- not paid advertising. Increasingly all business must be social, sustainable, sharable and conscious. And I believe social media is the catalyst of this conscious convergence and shift. I've learned that it's not just about "content" or "engagement" -- it's about creating authentic communities around an event that share your news and spread the word for you. I combine social media with press relations, speaking engagements, events, social ads, email lists and street teams to generate waves of awareness that catapult your launch and sustain it. Move forward, into the future. I can help you make a Visibility Shift.

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