Even the richest men in the world can’t maintain Internet privacy.


Somtimes you don't want attention. How do you bury unwanted news in the search engines?

A gossipy story about Google CEO Eric Schmidt has been making the rounds on Twitter today. It’s old news — about his “break up” with Steve Jobs from a pay phone while he was on the lonely road to Burning Man in 2007.

But what’s fascinating and newsworthy about this story is that even if you’re the CEO of Google, and one of the richest men on earth, you can’t protect your privacy in the search engines!

Schmidt was also unsuccessful in getting his ex-girlfriend to permanently remove her tell all blog from Google’s own Blogger.

Google’s own FAQ states:

We run into a lot of people who think that Google runs the web and controls all the sites on it, but that’s really not the case. The sites in Google’s search results are controlled by those sites’ webmasters.

The moral of this imoral story? Even the CEO of Google can’t remove negative publicity from Google.

So if you don’t want unwanted attention to linger, forever, in the search engines and on the web, what can you do?

There’s a cheap PR trick I’ve used with clients that can help you bury news you don’t want people to find.

Flood the web with good news of your own by sending out tons of free press releases (and paid releases on PR Newswire or PR Web) filled with feel-good feature “stories” with the same keywords embedded in them that searchers will likely use to find the negative story. This turns the “needle in a haystack” factor of Google in your favor.

Eventually you’ll knock the bad review so far down the ranks in Google that only the most intrepid researcher will be able to find it.

The other technique? Ignore it, and eventually the fickle public will be twittering about the next scandal and it will be as stale as a Tiger Woods story.

Tiger who?


Published by Gisélle Bisson

I am a storyteller. I am a bridge between the worlds of high tech and high touch. The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.) These are the early adopters, risk takers and super connected connecters who can set your ideas on fire! As a veteran Silicon Valley tech PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career -- products that changed your life and are used by tens of millions of consumers. I was on the teams that introduced major innovations we now take for granted -- like email, video editing, ink jet printers and mobile devices. I've promoted products that reached 5 million to 40 million customers -- paying customers, not eyeballs. We did this almost 100% with free PR and social media -- not paid advertising. Increasingly all business must be social, sustainable, sharable and conscious. And I believe social media is the catalyst of this conscious convergence and shift. I've learned that it's not just about "content" or "engagement" -- it's about creating authentic communities around an event that share your news and spread the word for you. I combine social media with press relations, speaking engagements, events, social ads, email lists and street teams to generate waves of awareness that catapult your launch and sustain it. Move forward, into the future. I can help you make a Visibility Shift.

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