These guys at Jumpin’ Goat Coffee are amped up and sure know how to use social media. Check out their  Twitter page and all the links!  http://twitter.com/JumpinGoat. This very personal Twitter page is loaded  with customer support, giveaways (of free pounds of Jumpin’ Goat java), and a folksy, personal appeal.  What’s amazing though, is how much PR they’ve generated with a pretty mediocre website. It’s clearly  social media that’s bringing in the customers.

Jumpin’ Goat’s 6,000 loyal followers even lead to mainstream media coverage on AOL small business and  ABC News. http://bit.ly/9DgHdF.