Jumpin’ Goat coffee gets PR “perks” from their Twitter page

These guys at Jumpin’ Goat Coffee are amped up and sure know how to use social media. Check out their  Twitter page and all the links!  http://twitter.com/JumpinGoat. This very personal Twitter page is loaded  with customer support, giveaways (of free pounds of Jumpin’ Goat java), and a folksy, personal appeal.  What’s amazing though, is how much PR they’ve generated with a pretty mediocre website. It’s clearly  social media that’s bringing in the customers.

Jumpin’ Goat’s 6,000 loyal followers even lead to mainstream media coverage on AOL small business and  ABC News. http://bit.ly/9DgHdF.

Published by Gisélle Bisson

I am a storyteller. I am a bridge between the worlds of high tech and high touch. The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.) These are the early adopters, risk takers and super connected connecters who can set your ideas on fire! As a veteran Silicon Valley tech PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career -- products that changed your life and are used by tens of millions of consumers. I was on the teams that introduced major innovations we now take for granted -- like email, video editing, ink jet printers and mobile devices. I've promoted products that reached 5 million to 40 million customers -- paying customers, not eyeballs. We did this almost 100% with free PR and social media -- not paid advertising. Increasingly all business must be social, sustainable, sharable and conscious. And I believe social media is the catalyst of this conscious convergence and shift. I've learned that it's not just about "content" or "engagement" -- it's about creating authentic communities around an event that share your news and spread the word for you. I combine social media with press relations, speaking engagements, events, social ads, email lists and street teams to generate waves of awareness that catapult your launch and sustain it. Move forward, into the future. I can help you make a Visibility Shift.

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