With social media, you’re making the news, and telling your own story

Everyone loves it when they make the "news" and the local paper writes about their business. Now, with Facebook, You Tube, Twitter and other online communities, or your blog, you’re making the news  and telling your own story. And your fans and customers respond in a conversation. I call it “Social PR.” Instead of filtering … Continue reading With social media, you’re making the news, and telling your own story

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Is your LinkedIn profile embarrassing?

Here are some ridiculous profiles and titles of people who did not make the cut and get to be one of my 2,200 connections on LinkedIn: Anyone who still hasn't paid me yet. Your title and every word in your profile is written in lower case. Passport photo or driver's license photo used as your … Continue reading Is your LinkedIn profile embarrassing?