Power and options sometimes means too many choices. I have been blogging for 5 years on Blogger and know it inside and out, and have lead or managed the development of websites for a decade, so why do I find the transition to WordPress extremely confusing? It just seems like there are too many choices, options and features and such a plethora of third-party applications.
It’s like making the transition to the PC world after using a Mac. Having a bazillion ways to do the same task doesn’t necessarily make you a more powerful communicator.
As my first art teacher, Mr. Nick used to say: “Simple says more.”
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Published by Giséle Bisson
I am a storyteller.
I am a bridge between the worlds of high tech and high touch.
The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.)
These are the early adopters, risk takers and super connected connecters who can set your ideas on fire!
As a veteran Silicon Valley tech PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career -- products that changed your life and are used by tens of millions of consumers.
I was on the teams that introduced major innovations we now take for granted -- like email, video editing, ink jet printers and mobile devices.
I've promoted products that reached 5 million to 40 million customers -- paying customers, not eyeballs. We did this almost 100% with free PR and social media -- not paid advertising.
Increasingly all business must be social, sustainable, sharable and conscious.
And I believe social media is the catalyst of this conscious convergence and shift.
I've learned that it's not about "content" or "engagement" -- it's about creating authentic communities around an event that spread the word for you.
I combine social media with "off line" media -- PR, event listings, print ads, email lists and street teams.
Move forward, into the future. I can help you make a Visibility Shift.
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