It was fabulous back in the good old days before Facebook went public. But bit by bit, Facebook is becoming an increasingly less effective organizing tool. And this is very bad news for people like me who rely on it to promote … Continue reading 8 Sneaky Tricks to Work Around the New Restrictions in Facebook
What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to break the news is key. And just as magazines have long known, pass along readership is key to great circulation. But the main thing that … Continue reading What makes you influential on social media? (It’s not what you think.)
1. Use "Share This" widgets to shamelessly self promote. Whether you're using WordPress or any other blogging or web development tool, you can use the "Share This" widget on your website to quickly promote your posts . Just install the widget on your site and right after you file your post share it shamelessly! … Continue reading 7 lazy ways to shamelessly promote your blog and social media posts to get more traffic
This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image. Here are eight ways you can use free templates and other inexpensive tools available on the web to give your business or … Continue reading 8 free (or cheap) ways to give your web branding a new look for the New Year
This map of Facebook friendships looks not surprisingly like a map of the Earth as seen from space at night. Are you utilizing this vast network of more than 1/3 of the most wired, affluent and educated people on the planet to promote your business, consulting practice, art form or cause? You should be. http://www.economist.com/blogs/dailychart/2010/12/data_visualisation_1?fsrc=scn%2Ffb%2Fwl%2Far%2Ffacebookfriends.
This article was selected as 1 of 1 million WordPress posts to be on Freshly Pressed where it created a momentary sensation and 15 minutes of social media fame for me. It's two years old now, and clients are still making excuses so I am running it first to remind you all that it's about … Continue reading Seven lame, business-killing excuses for not having a social media presence.
I Social Currency and trust is what it’s all about in the new era of Social Networks. Our network is our net worth. Consider how your actions will be regarded in terms of your overall trustworthiness and “flake factor” before you post anything in a social forum. Relationships come and go, but reputations linger in Cyberspace forever.