Visibility Shift

Social media for socially conscious businesses, at the convergence of technology, entertainment and sustainability.

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Author Archives: Giselle Bisson

Sustainablity & Green Business

April 28, 2013by Giselle Bisson Leave a comment

SUSTAINABILITY & GREEN BUSINESS: San Francisco Green Festival Fuel Sell Technologies SolMan Generator/Sol Solutions Kiara Solar Living Mandala Permaculture, 2010 Betsy Rosenberg – Green Radio Talk Show Host on http://www.prn.com […]

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Uncategorized
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Will synchronized global dance/meditation live streams soon surpass the Superbowl for global viewership?

April 11, 2013by Giselle Bisson Leave a comment

On December 21, 2012, I had the opportunity to help coordinate one of the largest global synchronized moments in history — millions of people participating in a candlelight ceremony at […]

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bootstrapping, citizen journalism, Facebook, many to many, renegade marketing, social media, viral, viral video
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With social media, you’re making the news, and telling your own story

April 7, 2013by Giselle Bisson 1 Comment

“If you don’t like the news, go out and make some of your  own!” – “Scoop” Nisker Everyone loves it when the newspaper writes a story about them — or […]

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Facebook, LinkedIn, search engine optimization, social media, Twitter, Wordpress
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Is your LinkedIn profile embarrassing?

March 22, 2013by Giselle Bisson 3 Comments

Here are some ridiculous profiles and titles of people who did not make the cut and get to be one of my 2,200 connections on LinkedIn: Anyone who still hasn’t […]

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damage control, LinkedIn, networking events, personal branding, schmoozing, shameless self promotion, social media
Is your LinkedIn photo stuck in the Nineties?

8 steps to spring cleaning your LinkedIn profile

March 22, 2013by Giselle Bisson 8 Comments

It’s time for some Spring Cleaning. I started this week by giving my dusty LinkedIn profile an extreme makeover. Before the makeover I noticed that 44 people were viewing my […]

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LinkedIn, personal branding, renegade marketing, search engine optimization, seo, shameless self promotion, social media
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Will you please focus your personal brand?

Featuredby Giselle Bisson Leave a comment

If there is one thing I could ask all of my clients to do it’s this: Please focus your brand. I know, changing markets challenge all of us. We’re all […]

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Facebook, personal branding, search engine optimization, seo, social media, website, Wordpress, wplongform
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6 Ways to Make Passive Income from Your Blog or Website

February 14, 2013by Giselle Bisson 3 Comments

Yesterday I discovered a gold mine I had no idea I owned. A blog that I started in early days of blogging in 2004 is now ranked in the top […]

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blog, bootstrapping, Facebook, make money blogging, personal branding, renegade marketing, Uncategorized, viral, website, Wordpress

Six addictive free apps for shooting and editing social video on an iPhone or iPad or mobile phone

January 21, 2013by Giselle Bisson Leave a comment

We all want more traffic and engagement on our social media pages. Video is the way. But how can an amateur videographer create engaging content? Yesterday I spent a Sunday […]

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bootstrapping, citizen journalism, social media, viral video, you tube
Facebook is now requiring outrageous fees in order to ensure your posts are seen by your entire fan base. There are tricks and tips to help work around this -- for the time being.

8 Sneaky Tricks to Work Around the New Restrictions in Facebook

October 30, 2012by Giselle Bisson 5 Comments

                          It was fabulous back in the good old days before Facebook went public. But bit by bit, […]

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bootstrapping, Facebook, renegade marketing, shameless self promotion, social media, Uncategorized, viral
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Should You Remove Your Google Search History Before Google’s New Privacy Policy Takes Effect?

February 23, 2012by Giselle Bisson 1 Comment

You’ve probably noticed this message on Gmail, Google, You Tube and all of the other Google-owned services you use lately. And like most of us, you probably clicked and ignored […]

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citizen journalism, privacy, search engine optimization, seo, social media

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Recent shifts

  • Sustainablity & Green Business April 28, 2013
  • Will synchronized global dance/meditation live streams soon surpass the Superbowl for global viewership? April 11, 2013
  • With social media, you’re making the news, and telling your own story April 7, 2013
  • Is your LinkedIn profile embarrassing? March 22, 2013
  • 8 steps to spring cleaning your LinkedIn profile March 22, 2013
  • Will you please focus your personal brand? March 20, 2013

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Social Media and Public Relations Consultant in San Francisco Northern California Silicon Valley Marketing Strategy

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Visibility Shift

Simple, clear guidance and advice on how to brand yourself and your business using social media sites like Facebook with an emphasis on the $30 billion Transformational Consumer/LOHAS market. Giselle Bisson is a social media and PR consultant and New Media storyteller in the San Francisco Bay Area.

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Visibility Shift Communications

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