What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: "Is there any way you can find a shorter url?" My prospective client … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

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Pinterest is the marketing bargain of the century — free.

Pinterest is uber viral -- because each and every one of those "seeds" it sends out, in the form of a pin, will link back to your website -- forever -- no matter where it lands.

Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

By creating your own "news" in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get "real news" too -- articles in credible blogs, newspapers, magazines, radio and TV coverage.

Remembering Windows 1.0 — 29 years ago today.

Windows was launched on November 20, 1985. On a floppy disk. You had to get another floppy disk mailed to you in order to fix the bugs. It was not dazzling -- but I kind of knew I was witnessing history -- the first graphical interface for PCs. Before that it was all just green or amber characters on a black screen.

PR is dead — long live social PR

PR is dead. Did you hear me? The career I've been in for 18 years -- dead. Over. Toast. Done. It's evolved into something much more powerful and effective. Social PR. I think that PR and social media are not separate anymore -- and are in fact the same thing. I've seen social media evolve … Continue reading PR is dead — long live social PR

It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, "Small is Beautiful." When I was in art school, my teacher, Mr. Nick used to constantly say: "Simple says more."  That stuck … Continue reading It’s time to Zen your brand: The new Apple iWatch shrinks your social media content strategy.

Holacracy and Facebook — are we creating a global brain?

Holacracy and Facebook — are we creating a global brain?

Visibility Shift Communications

For three weeks this summer, I was totally off the grid and more or less out of touch while immersed in a permaculture workshop near Mt. Shasta. Permaculture, which literally means “permanent agriculture”, is a systems design theory that can be applied to sustainable agriculture, architecture and community design.

While it started 40 years ago in Australia, permaculture is just now starting to hit a “tipping point” and emerge into mainstream media consciouness. (As it did recently when an actress Ellen Page talked about her permaculture workshop on the Ellen De Generes show.)

Our workshop, produced by Living Mandala, focused on teaching the fundamentals of permaculture in the context of training future leaders of intergenerational ecovillages and intentional communities, so we learned about new systems of organizational management.

As we sat in a beautiful outdoor classroom in the forest, organizational management coach and “evolutionary strategist” Shiloh Boss…

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