It was fabulous back in the good old days before Facebook went public. But bit by bit, Facebook is becoming an increasingly less effective organizing tool. And this is very bad news for people like me who rely on it to promote … Continue reading 8 Sneaky Tricks to Work Around the New Restrictions in Facebook
What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to break the news is key. And just as magazines have long known, pass along readership is key to great circulation. But the main thing that … Continue reading What makes you influential on social media? (It’s not what you think.)
In the 1980s, the Fall of the Berlin wall was attributed to television. In the 1990s, fax machines enabled the protests in Tianamen Square. But today, in Egypt, it's a Twitter revolution. Internet social networking services like Twitter and Facebook have been the revolutionary tools of communications for protesters in Egypt. According to Al Jezzera, … Continue reading #Egypt: The First Twitter Revolution
Unless you've been living under a rock, you've probably read about the mysterious sightings of dead birds dropping out of the sky, and millions of dead fish and sea mammals washing ashore, all over the world. The news started with a report on New Year's Eve of redwing blackbirds falling out of the sky in … Continue reading Latest excuse for sightings of dead birds and fish? Over reporting in social media!
Once a year or so, John Perry Barlow has a party called a Barlow Friendzy, a party for his "real friends." "A real friend is someone who will get up in the middle of the night and bail you out of jail," Barlow quips. A flamboyant, brilliant and outspoken character, writer and revolutionary, Barlow is … Continue reading Are Facebook friends held to a lower standard of accountability than real friends?
Are you this hard up for work in a recession? Reviewer needed. "Hands on" experience required. And it's lousy pay too. But you'll get lots of "exposure" in millions of spam messages. This wasn't the actual job listing, but I was floored when I perused Freelancer.com and saw ads for writers offering $1 an article … Continue reading Don’t let cheap outsourcing ruin your blog or social media program.
Children, gather around the electric campfire. You might not believe this, but I remember a world without web browsers. We had social networks back then. One of them was called The Well (for Whole Earth 'Lectronic Link), but you needed to know cryptic Unix shell commands to communicate on it. The web, in its infancy, … Continue reading Is Rockmelt just a browser for Facebook freaks? Or will it really rock our world?
2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity Kevin Smith off a plane for being too fat to fly in one seat. Smith's Tweets about the incident were not only widely read and hilarious, but a PR nightmare for the airline. The Gap changed their logo and the blogosphere errupted … Continue reading Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)