Q: "What's the worst thing you can do with social media?" A: "Ignore it." And that's what most corporations (and small businesses) did in 2009 and 2010. They ignored social media, or they barely paid lip service to it. Business tried to co-opt social media and failed miserably. Businesses tried to ignore social media and it … Continue reading Don’t ignore social media. It won’t go away.
1. Use "Share This" widgets to shamelessly self promote. Whether you're using WordPress or any other blogging or web development tool, you can use the "Share This" widget on your website to quickly promote your posts . Just install the widget on your site and right after you file your post share it shamelessly! … Continue reading 7 lazy ways to shamelessly promote your blog and social media posts to get more traffic
This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image. Here are eight ways you can use free templates and other inexpensive tools available on the web to give your business or … Continue reading 8 free (or cheap) ways to give your web branding a new look for the New Year
2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity Kevin Smith off a plane for being too fat to fly in one seat. Smith's Tweets about the incident were not only widely read and hilarious, but a PR nightmare for the airline. The Gap changed their logo and the blogosphere errupted … Continue reading Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)
This article was selected as 1 of 1 million WordPress posts to be on Freshly Pressed where it created a momentary sensation and 15 minutes of social media fame for me. It's two years old now, and clients are still making excuses so I am running it first to remind you all that it's about … Continue reading Seven lame, business-killing excuses for not having a social media presence.
Search Engine Optimization (SEO) organizes the pages on the website for both the search engine spiders and the visitors to the site. Search engines look for your site based on combinations of words on the site. The more words you have on your site, the easier it is to find. That's why a blog is so much more effective than a static webpage.
Social media is nothing to be afraid of. It's just a story. A very, very short story. In the world of PR, you send out a press release once a month, maybe if you're in the Fortune 500, once a week. And you wait and wait ... and wait and hope and pray and wait … Continue reading Social media — it’s just a very, very short story