Why I’m not excited about the #Twitter IPO. (I’ll wait for @Pinterest.)

Unless you've been under a rock you know the @Twitter IPO is soaring into the stratosphere right now -- "from the Moon to Mars" says the Mercury News. Yes, Twitter has triple digit growth -- but no profit. Just like the good old days of the 1990s dot com boom. It is very exciting for to watch the … Continue reading Why I’m not excited about the #Twitter IPO. (I’ll wait for @Pinterest.)

Personal branding: Think like a search engine. It’s all about attraction

When it comes to marketing and promoting yourself or your business, think like a search engine. A search engine is all about the Law of Attraction. It is about Pull not Push. Search engine marketing is about creating content with specific key words and waiting for it to be found by the exact people seeking … Continue reading Personal branding: Think like a search engine. It’s all about attraction

Social media marketing isn’t free — you get what you pay for

I get at least one inquiry per day from someone begging me to help launch their product, their festival, their conference, fix their online reputation or get them better SEO results for their site. But 9 times out of 10 people somehow think that because Facebook is free, getting someone to post for you is … Continue reading Social media marketing isn’t free — you get what you pay for

With social media, you’re making the news, and telling your own story

Everyone loves it when they make the "news" and the local paper writes about their business. Now, with Facebook, You Tube, Twitter and other online communities, or your blog, you’re making the news  and telling your own story. And your fans and customers respond in a conversation. I call it “Social PR.” Instead of filtering … Continue reading With social media, you’re making the news, and telling your own story

Will you please focus your personal brand?

If there is one thing I could ask all of my clients to do it's this: Please focus your brand. I know, I know. We're all wearing many hats now. Multiple revenue streams are one way people cope with the challenge of today's economy. We're afraid to turn down business so we try to be … Continue reading Will you please focus your personal brand?

Should You Remove Your Google Search History Before Google’s New Privacy Policy Takes Effect?

You've probably noticed this message on Gmail, Google, You Tube and all of the other Google-owned services you use lately. And like most of us, you probably clicked and ignored it. We're changing our privacy policy. This stuff matters. If you do click "learn more," you get this message: "Our new (privacy) policy covers multiple … Continue reading Should You Remove Your Google Search History Before Google’s New Privacy Policy Takes Effect?

What makes you influential on social media? (It’s not what you think.)

What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to break the news is key. And just as magazines have long known, pass along readership is key to great circulation. But the main thing that … Continue reading What makes you influential on social media? (It’s not what you think.)