Category: public relations

• 7 lazy ways to shamelessly promote your blog and social media posts to get more traffic

    1. Use “Share This” widgets to shamelessly self promote. Whether you’re using WordPress or any other blogging or web development tool, you can use the “Share This” widget on your website to quickly promote your posts .  Just install the widget on your site and right after you file your post share it shamelessly! […]

  Gisélle Bisson

  February 9, 2011

  blog, bootstrapping, citizen journalism, Digg, Facebook, flacks, newsletter, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, Twitter, viral, website, Wordpress

  automation, Facebook, increase traffic, linkbacks, PR, search engine optimization, search rank, sem, seo, social media, social networking, Twitter, website search rank, word press

• Facebook is a global network you can’t afford to ignore.

  This map of Facebook friendships looks not surprisingly like a map of the Earth as seen from space at night. Are you utilizing this vast network of more than 1/3 of the most wired, affluent and educated people on the planet to promote your business, consulting practice, art form or cause? You should be. http://www.economist.com/blogs/dailychart/2010/12/data_visualisation_1?fsrc=scn%2Ffb%2Fwl%2Far%2Ffacebookfriends.

  Gisélle Bisson

  December 19, 2010

  blog, Facebook, many to many, public relations, renegade marketing, shameless self promotion, social media, viral

  Facebook, promotion, social media

• Executive social media jobs exploding. (It’s not just for ninjas, gurus and interns anymore.)

  2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity Kevin Smith off a plane for being too fat to fly in one seat. Smith’s Tweets about the incident were not only widely read and hilarious, but a PR nightmare for the airline. The Gap changed their logo and the blogosphere errupted […]

  Gisélle Bisson

  November 8, 2010

  blog, damage control, Facebook, many to many, press release, public relations, search engine optimization, seo, social media, Twitter, Uncategorized, viral, viral video, website, you tube

• Seven lame, business-killing excuses for not having a social media presence.

  This article was selected as 1 of 1 million WordPress posts to be on Freshly Pressed where it created a momentary sensation and 15 minutes of social media fame for me. It’s two years old now, and clients are still making excuses so I am running it first to remind you all that it’s about […]

  Gisélle Bisson

  November 3, 2010

  blog, damage control, Facebook, personal branding, PR Newswire, press release, public relations, renegade marketing, search engine optimization, seo, shameless self promotion, social media, viral, website, Wordpress

  Facebook, LinkedIn, search engine optimization, social media, Twitter

• Should Facebook add more “in a relationship” options? Or should we just be discreet?

  I Social Currency and trust is what it’s all about in the new era of Social Networks. Our network is our net worth. Consider how your actions will be regarded in terms of your overall trustworthiness and “flake factor” before you post anything in a social forum. Relationships come and go, but reputations linger in Cyberspace forever.

  Gisélle Bisson

  September 28, 2010

  damage control, Facebook, privacy, public relations, shameless self promotion, social media

  facebook drama, it’s complicated, relationships, reputation management, social media tact

• Social media is not for everybody.

  …if you’re still reading a newspaper, listening to the radio and using a landline, maybe Social Media is not for you.

  Gisélle Bisson

  May 5, 2010

  Facebook, public relations, renegade marketing, seo, social media, Twitter, Uncategorized, website

  local business, Mom and Pop, PR, small business, social media

• Will Facebook eclipse Google for search?

  This week, the Financial Times reported that Google and Facebook accounted for 14 per cent of all internet traffic last week, with Facebook receiving 7.03 per cent and Google 7 per cent. Social nets are turning into both a replacement for email and a new kind of specialized search engine, with human beings, rather than page ranks, deciding what information is hip, interesting and important.

  Gisélle Bisson

  March 17, 2010

  Facebook, MySpace, public relations, renegade marketing, social media, Twitter

• Social media — it’s just a very, very short story

  Social media is nothing to be afraid of. It’s just a story. A very, very short story. In the world of PR, you send out a press release once a month, maybe if you’re in the Fortune 500, once a week. And you wait  and wait … and wait and hope and pray and wait […]

  Gisélle Bisson

  March 13, 2010

  Facebook, MySpace, press release, public relations, search engine optimization, social media, Twitter, Wordpress