Wisdom 2.0 Summit


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I connect people in high tech — I also build communities in yoga and mindfulness.

As a social media and PR consultant for Wisdom 2.0 Summit, I had the chance to connect those very different communities in a revolutionary way that dramatically expanded the audience for this conference.

The Wisdom 2.0 summit blends visionary meditation leaders like Eckhart Tolle (author of the bestseller “The Power of Now”) with CEOs of technology companies like LinkedIn discussing how Mindfulness can make us more effective in business.

Results:

  • The event sold out in advance — more than 2000 tickets at $499 to $1500 each!
  • I was the “The Voice of Wisdom” on their Fan page, doubling it beyond 20,000 fans.

The marketing program I guided included:

  • Website – rewriting for clarity and redesign making it easier to buy tickets
  • Promotions – a “bring a friend” campaign was super successful at selling groups of tickets
  • Facebook Ads – these sold a majority of the advance tickets
  • Press outreach – a story in the New York Times tipped Wisdom 2.0 over the edge and exploded the visibility, so did stories in Fast Company, Wired, Huffington Post and Forbes.
  • Event calendars and free email lists
  • PR – I wrote a keyword tagged press release with visuals generated 50,000 links back to the website.
  • Live coverage of events – Live event coverage with Instagram, Tweets, Posts and videos helped boost attendance and build anticipation of the big event.
  • Event page rewrite and promotion – 3x daily posts on Facebook, inviting more than 10K new community into the Event page, advertising for event page
  • New postcard – a livelier postcard with color photos of the speaker lineup
  • Conscious Community Street team – I developed a “Mindful Community Street Team” program that leverages experience in Festival promotion — this included delivering flyers/postcards to Tech events, Cafes and Yoga studios near the campuses of tech companies like Twitter, Google and Facebook to reach these busy and hard to target employees where they work and live.

Published by Gisélle Bisson

I am a storyteller. I am a bridge between the worlds of high tech and high touch. The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.) These are the early adopters, risk takers and super connected connecters who can set your ideas on fire! As a veteran Silicon Valley tech PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career -- products that changed your life and are used by tens of millions of consumers. I was on the teams that introduced major innovations we now take for granted -- like email, video editing, ink jet printers and mobile devices. I've promoted products that reached 5 million to 40 million customers -- paying customers, not eyeballs. We did this almost 100% with free PR and social media -- not paid advertising. Increasingly all business must be social, sustainable, sharable and conscious. And I believe social media is the catalyst of this conscious convergence and shift. I've learned that it's not just about "content" or "engagement" -- it's about creating authentic communities around an event that share your news and spread the word for you. I combine social media with press relations, speaking engagements, events, social ads, email lists and street teams to generate waves of awareness that catapult your launch and sustain it. Move forward, into the future. I can help you make a Visibility Shift.