Social media marketing isn’t free — you get what you pay for

I get at least one inquiry per day from someone begging me to help launch their product, their festival, their conference, fix their online reputation or get them better SEO results for their site. But 9 times out of 10 people somehow think that because Facebook is free, getting someone to post for you is … Continue reading Social media marketing isn’t free — you get what you pay for

Advertisements

With social media, you’re making the news, and telling your own story

Everyone loves it when they make the "news" and the local paper writes about their business. Now, with Facebook, You Tube, Twitter and other online communities, or your blog, you’re making the news  and telling your own story. And your fans and customers respond in a conversation. I call it “Social PR.” Instead of filtering … Continue reading With social media, you’re making the news, and telling your own story

Will you please focus your personal brand?

If there is one thing I could ask all of my clients to do it's this: Please focus your brand. I know, I know. We're all wearing many hats now. Multiple revenue streams are one way people cope with the challenge of today's economy. We're afraid to turn down business so we try to be … Continue reading Will you please focus your personal brand?

6 Ways to Make Passive Income from Your Blog or Website

Yesterday I discovered a gold mine I had no idea I owned. A blog that I started in early days of blogging in 2004 is now ranked in the top 1,000,000 of all the sites on the Internet. While this is a wonderful surprise, I am also kicking myself. I could be making money, and … Continue reading 6 Ways to Make Passive Income from Your Blog or Website

7 lazy ways to shamelessly promote your blog and social media posts to get more traffic

  1. Use "Share This" widgets to shamelessly self promote. Whether you're using WordPress or any other blogging or web development tool, you can use the "Share This" widget on your website to quickly promote your posts .  Just install the widget on your site and right after you file your post share it shamelessly! … Continue reading 7 lazy ways to shamelessly promote your blog and social media posts to get more traffic

8 free (or cheap) ways to give your web branding a new look for the New Year

This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with a fresh image. Here are eight ways you can use free templates and other inexpensive tools available on the web to give your business or … Continue reading 8 free (or cheap) ways to give your web branding a new look for the New Year

Don’t let cheap outsourcing ruin your blog or social media program.

Are you this hard up for work in a recession? Reviewer needed. "Hands on" experience required. And it's lousy pay too. But you'll get lots of "exposure" in millions of spam messages. This wasn't the actual job listing, but I was floored when I perused Freelancer.com and saw ads for writers offering $1 an article … Continue reading Don’t let cheap outsourcing ruin your blog or social media program.