If there is one thing I could ask all of my clients to do it’s this: Please focus your brand. I know, changing markets challenge all of us. We’re all […]
Yesterday I discovered a gold mine I had no idea I owned. A blog that I started in early days of blogging in 2004 is now ranked in the top […]
1. Use “Share This” widgets to shamelessly self promote. Whether you’re using WordPress or any other blogging or web development tool, you can use the “Share This” widget on […]
This down time between Christmas and the first week of the New Year is a perfect opportunity to give your personal branding a lift and start the New Year with […]
Search Engine Optimization (SEO) organizes the pages on the website for both the search engine spiders and the visitors to the site. Search engines look for your site based on combinations of words on the site. The more words you have on your site, the easier it is to find. That’s why a blog is so much more effective than a static webpage.
Proactively seek out the free listings first. The ones that are selling ads will seek you out and beg you to spend. Personally, I would hire a competent social media/marketing consultant first and foremost before I paid for advertising.