Hale Akua is a hidden gem on the lush jungle side of Maui, on the road to Hana.
But their social media and marketing were just not doing this exquisite place justice.
I repositioned this Hale Akua as a “100% organic eco retreat” with a pretty Orchid and Green logo featuring one of the many statues on the property.
We started a Summer in Maui campaign with a 30% discount. Bookings increased remarkably on AirBnB, and are now brisk for the winter.
Fans tripled on the fan page. We dramatically increased the customer Reviews on the fan page and in TripAdvisor. The ultimate was when an article named Hale Akua “One of the world’s six best eco retreats.”