Hale Akua is a hidden gem on the lush jungle side of Maui, on the road to Hana.
But their social media and marketing were just not doing this exquisite place justice.
I repositioned this Hale Akua as a “100% organic eco retreat” with a pretty Orchid and Green logo featuring one of the many statues on the property.
We started a Summer in Maui campaign with a 30% discount. Bookings increased remarkably on AirBnB, and are now brisk for the winter.
Fans tripled on the fan page. We dramatically increased the customer Reviews on the fan page and in TripAdvisor. The ultimate was when an article named Hale Akua “One of the world’s six best eco retreats.”
I am a storyteller.
I am a bridge between the worlds of high tech and high touch.
The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.)
These are the early adopters, risk takers and super connected connecters who can set your ideas on fire!
As a veteran Silicon Valley tech PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career — products that changed your life and are used by tens of millions of consumers.
I was on the teams that introduced major innovations we now take for granted — like email, video editing, ink jet printers and mobile devices.
I’ve promoted products that reached 5 million to 40 million customers — paying customers, not eyeballs. We did this almost 100% with free PR and social media — not paid advertising.
Increasingly all business must be social, sustainable, sharable and conscious.
And I believe social media is the catalyst of this conscious convergence and shift.
I’ve learned that it’s not just about “content” or “engagement” — it’s about creating authentic communities around an event that share your news and spread the word for you.
I combine social media with press relations, speaking engagements, events, social ads, email lists and street teams to generate waves of awareness that catapult your launch and sustain it.
Move forward, into the future. I can help you make a Visibility Shift.