Louise Wannier


 

 

Louise Wannier
Louise Wannier
Louise Wannier
Board Director / CEO/Creative Entrepreneur/Mentor, Founder of GemStar

Giselle was brilliant at public relations and helped establish Enfish as one of the top information management software solutions used by professionals and corporations at that time. She was effective in efficiently generating significant interest from a vast array of media contacts and creating a systematic way of ensuring that Enfish was in front of all the major media and news sources that were important for establishing and growing our market position. She is easy to work with, dedicated, resourceful and efficient. She is an asset to any team wishing to launch technology innovation. Louise managed Giselle at Enfish Technology (Intel Capital)

 

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Published by Gisélle Bisson

I am a storyteller. I am a bridge between the worlds of high tech and high touch. The main communities I build are between thought leaders in Technology, Entertainment and Sustainability. (Kind of like a TED conference.) These are the early adopters, risk takers and super connected connecters who can set your ideas on fire! As a veteran Silicon Valley tech PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career -- products that changed your life and are used by tens of millions of consumers. I was on the teams that introduced major innovations we now take for granted -- like email, video editing, ink jet printers and mobile devices. I've promoted products that reached 5 million to 40 million customers -- paying customers, not eyeballs. We did this almost 100% with free PR and social media -- not paid advertising. Increasingly all business must be social, sustainable, sharable and conscious. And I believe social media is the catalyst of this conscious convergence and shift. I've learned that it's not just about "content" or "engagement" -- it's about creating authentic communities around an event that share your news and spread the word for you. I combine social media with press relations, speaking engagements, events, social ads, email lists and street teams to generate waves of awareness that catapult your launch and sustain it. Move forward, into the future. I can help you make a Visibility Shift.