Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, "PR" includes social media and "content marketing" -- and that means "the visual stuff with words on it." But to make people aware of your content, they need to be able to find it in Google. And this is … Continue reading 15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.
It's that time again -- Spring Cleaning time. Have you updated your LinkedIn profile lately?
Don't hijack the conversation! And 8 other ways to have good manners at that virtual cocktail party in cyberspace aka @Facebook.
How did your website do in 2013? I am stunned to discover that even though I mostly ignored mine, my Alexa rank soared by 15,966,175%! - this personal blog,Visibility Shift, is now in the top 3 million sites in the world! How did this happen? In this post, I dissect and analyze everything I did -- there are … Continue reading How to drive more traffic from Google to your website.
I just designed a new banner for my Facebook, Google + and WordPress blog today -- it's a collage of photos of some of the conferences, festivals and events I've promoted with social media marketing. The audiences are now the real world manifestation of the online communities we create to promote an event. The social … Continue reading You’re not just building a fan page — you’re building a community.
I get at least one inquiry per day from someone begging me to help launch their product, their festival, their conference, fix their online reputation or get them better SEO results for their site. But 9 times out of 10 people somehow think that because Facebook is free, getting someone to post for you is … Continue reading Social media marketing isn’t free — you get what you pay for
Everyone loves it when they make the "news" and the local paper writes about their business. Now, with Facebook, You Tube, Twitter and other online communities, or your blog, you’re making the news and telling your own story. And your fans and customers respond in a conversation. I call it “Social PR.” Instead of filtering … Continue reading With social media, you’re making the news, and telling your own story