Social media is not for everybody.

...if you're still reading a newspaper, listening to the radio and using a landline, maybe Social Media is not for you.

6 ways to determine which social sites are best for your business.

Proactively seek out the free listings first. The ones that are selling ads will seek you out and beg you to spend. Personally, I would hire a competent social media/marketing consultant first and foremost before I paid for advertising.