Hale Akua is a hidden gem on the lush jungle side of Maui, on the road to Hana.
But their social media and marketing were just not doing this exquisite place justice.
I repositioned this Hale Akua as a “100% organic eco retreat” with a pretty Orchid and Green logo featuring one of the many statues on the property.
We started a Summer in Maui campaign with a 30% discount. Bookings increased remarkably on AirBnB, and are now brisk for the winter.
Fans tripled on the fan page. We dramatically increased the customer Reviews on the fan page and in TripAdvisor. The ultimate was when an article named Hale Akua “One of the world’s six best eco retreats.”
It’s great when your brand is seen with the President, even if he’s a Faux-bama. (We ran into this actor who doubles for Obama while at the Wired magazine party at the huge San Diego #ComicCon.) #SDCC.
Accompanied with a videographer/fashion photographer, our “entourage” roamed the streets of San Diego and photobombed celebrities and events with a model/actress dressed up as the brand.
It’s not easy to stand out among the Hollywood studios at this gigantic festival with more than 1 million comic lovers roaming the streets — but CAFN8RX stole the show.
CAFN8RX drove around in her little yellow convertible, waving to the crowds, and strolled the streets for photo opps.
generating huge crowds, press coverage and thousands of spectators snapping photos. We handed out cards asking everyone to Hashtag #cafn8rx to enter to win a contest and collected thousands of leads to launch this new super caffeinated coffee heroine.