I took the plunge into video shooting and editing with Animoto and a Canon DSLR camera. Here's my experience and how you can get professional caliber video for your business on a shoestring.
SOCIAL MEDIA IS THE MEDIA A marketing pro I ran into at my local cafe the other day looked over my shoulder as I was updating a Facebook Fan page and said: “Most of social media is pure bullsh*t for my clients.” And he’s right…for his old school, 65+, out of touch clients who don’t … Continue reading IN 2014, SOCIAL MEDIA IS THE MEDIA
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious that results from the Gallup survey were skewed by the print and TV media. Mainstream media are late to the … Continue reading Is Facebook fan page advertising useless?
The funny thing about social networking is...we often forget that it's just a virtual party. It's not about amassing tons of "fans" so you can have the biggest party -- it's about inviting the right people and serving tasty snacks and drinks. It's about playful banter, music and laughter. You know what happens when you … Continue reading Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?
Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, "PR" includes social media and "content marketing" -- and that means "the visual stuff with words on it." But to make people aware of your content, they need to be able to find it in Google. And this is … Continue reading 15 free tips to boost your “organic” SEO and get more traffic for your website in the new year.
It's that time again -- Spring Cleaning time. Have you updated your LinkedIn profile lately?
It is so frustrating when clients say: "But all you did was post on Facebook." Social media posting is not "just posting". It's work. It involves writing, fact-checking, content creation, branding, strategy, graphic design, editing, headline writing, proof reading. It is journalism, marketing, advertising, PR, customer service and branding rolled into one. It is the … Continue reading Social media is a lot more than “just posting” stuff.