22 steps to double your website traffic and lead generation.

22 steps to double your website traffic and lead generation.

Today I discovered my website traffic has quadrupled since December 2014 — and soared to the top 1.5 million US websites according to Alexa. (The prior … Continue reading 22 steps to double your website traffic and lead generation.

It’s not PR anymore — it’s Social PR. Your PR program and Social Media must be intertwined.

Social media is just a natural evolution of the tools we started doing PR with in the beginning of the computer revolution — email and databases. Now instead of keeping your list in email and a database your contacts are in Facebook, Twitter and LinkedIn. This should be brain dead obvious, but I still see clients separating PR from social media (and often attaching a much higher dollar value to press coverage or PR than an effective social networking strategy.) Social media should be integrated with your PR strategy. You should be including the press in your social communities on … Continue reading It’s not PR anymore — it’s Social PR. Your PR program and Social Media must be intertwined.

This is the #1 reason why your event, workshop or concert fails — and how to fix it.

You are not producing an event — you are creating a community. You are not “marketing” — you are building relationships.

When you shift from “selling tickets” to “building a tribe” you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service. Continue reading This is the #1 reason why your event, workshop or concert fails — and how to fix it.

Please, please, please… keep your social media names, logins and passwords simple!

The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your business to its knees! And this happens a whole lot more than hacking. Continue reading Please, please, please… keep your social media names, logins and passwords simple!

What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: “Is there any way you can find a shorter url?” My prospective client hemmed and hawed about how attached he was to his ridiculously long company name. There’s a reason why Google and Yahoo succeeded — and a host of other earlier search engine contenders like NorthernLights and AltaVista bombed. There’s a reason why YouTube won the video … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

Pinterest is not just for recipe clipping anymore -- I predict it will dominate social media in a few years.  Are you using Pinterest yet?

Pinterest is the marketing bargain of the century — free.

Pinterest is uber viral — because each and every one of those “seeds” it sends out, in the form of a pin, will link back to your website — forever — no matter where it lands. Continue reading Pinterest is the marketing bargain of the century — free.

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Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

By creating your own “news” in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get “real news” too — articles in credible blogs, newspapers, magazines, radio and TV coverage. Continue reading Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.

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Remembering Windows 1.0 — 29 years ago today.

Windows was launched on November 20, 1985. On a floppy disk. You had to get another floppy disk mailed to you in order to fix the bugs.

It was not dazzling — but I kind of knew I was witnessing history — the first graphical interface for PCs. Before that it was all just green or amber characters on a black screen. Continue reading Remembering Windows 1.0 — 29 years ago today.