10 Tips for Spring Cleaning Your Social Media

It's spring! Time to freshen up your social media and get organized. There is nothing that ruins a social media campaign faster than disorganized passwords and log ins!  At least 90% of my clients keep me waiting for days while they try to remember and find their passwords and log ins (or even remember which … Continue reading 10 Tips for Spring Cleaning Your Social Media

22 steps to double your website traffic and lead generation.

  Today I discovered my website traffic has quadrupled since December 2014 -- and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of leads coming in per day are overwhelming me now -- and are from business in the US as … Continue reading 22 steps to double your website traffic and lead generation.

It’s not PR anymore — it’s Social PR. Your PR program and Social Media must be intertwined.

Social media is just a natural evolution of the tools we started doing PR with in the beginning of the computer revolution -- email and databases. Now instead of keeping your list in email and a database, your contacts are in Facebook, Twitter and LinkedIn. This should be brain dead obvious, but I still see … Continue reading It’s not PR anymore — it’s Social PR. Your PR program and Social Media must be intertwined.

This is the #1 reason why your event, workshop or concert fails — and how to fix it.

You are not producing an event -- you are creating a community. You are not "marketing" -- you are building relationships. When you shift from "selling tickets" to "building a tribe" you will see a huge shift in your success as an event producer, musician, workshop leader or conference producer. This will also make a huge difference if your business is a product or a service.

What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.

I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they changed their name. I asked: "Is there any way you can find a shorter url?" My prospective client … Continue reading What’s in a name? Everything! 10 reasons why naming strategy is crucial for your brand.