Social Media and PR from a very experienced professional.
A great social media or PR program can change your life.
Giselle Bisson has two decades of experience helping start ups start up, established businesses reposition and relaunch products for new markets, and small businesses gain big visibility.
She does this with both mainstream, conventional media and with social media–a convergence she calls “social PR.”
Giselle has worked as as communications executive managing large teams for startups and Fortune 500 brands — and has worked with, for and inside top tier PR and ad agencies.
She has introduced 30 paradigm-shifting consumer technology products, dozens of visionary events and new ideas–many of which were once revolutionary and are now just things we take for granted. (Like email, color printers and mobile devices.)
She has a gift for translating complicated ideas and “geek speak” into clear, simple language and using metaphors to help consumers and news media understand the value of a new paradigm-shifting technology or idea.
She knows how to tell a story that gets people engaged and excited–instead of pushing the news out she brilliantly generates “pull” — where the fans and readers and media seek you out.
Giselle has turned a lot of products and people into household names and has built many networks of more than 50,000 Facebook fans — including 10,000+ in her personal pages. This network can be selectively targeted to build your following and help you get out the word.
NOT JUST ANOTHER GURU
Anyone can call themselves a “social media guru”.
But you need to tell an engaging story and get the audience to care — or you’re throwing money out the window.
A weak social media program will just get ignored — or can cause more harm than good. You need someone who really knows what they’re doing.
Giselle walks the talk, built/maintained more than 20 Fan pages and successfully promoted 80+ events with Facebook and online marketing. She has tackled the customer service, legal and crisis management issues that can and do come up when you are highly visible in social media or news media.
Giselle was trained as a journalist–she has a Journalism degree, has completed the Maui Writer’s Workshop, studied investigative journalism at the Center for Investigative Reporting, and has written 200+ articles for newspapers and magazines, including Sunset, San Jose Mercury News, San Jose Metro, Alternet, SF Weekly, InfoWorld, MacWeek and more. She’s built several award-winning WordPress and Blogger blogs, including one with 50,000 readers/year.
She has been a consultant or employee for leading PR and ad agencies, including Ketchum, A&R, Upstart, Phase Two Strategies, and Copithorne & Bellows (acquired by Porter-Novelli) and has been a Director-level technology communications executive managing teams of up to 12 people and budgets of up to $800,000.
What can she do to help shift your awareness to a new level?