About

Social Media and PR from an experienced professional.

Giselle Bisson helps start ups start up, established businesses reposition and relaunch products for new markets, and small businesses gain big visibility.

She has 20 years of experience introducing paradigm-shifting consumer technology products, visionary events and new ideas.

She has a gift for translating “geek speak” into clear, simple language and using metaphors to help consumers and news media understand the value of a new technology.

BIO:

Giselle Bisson is a veteran corporate communications professional with experience on both sides of the fence — both as a reporter and as a publicist. Her years both inside and outside the business lend a unique perspective that will give you an edge.She has launched more than three-dozen products, both as an executive inside Internet and software companies and for PR agencies including:Blue chip publicly-traded (and private) technology companies like:

Hewlett Packard, Xerox, ASK/Ingres (now Computer Associates), Citrix, FileNet, Cirrus Logic, Phoenix Technologies, ERG Group, Claris, Sun Microsystems (TOPS Division), Panda Software (a $300 million privately-held European anti-virus vendor.)

Innovative technology start-ups:

Enfish Technology, CyberMedia (acquired by Network Associates  

Giselle participated in the launch of the first desktop video editing system (Apple, Adobe & Radius), and launched the first US film to ever be screened on the Internet (Carma for Fastmovie.tv). She has helped promote benefit screenings for many independent documentary films including: 2012: A Time for Change, Kumbh Mela (Shortcut to Nirvana), Electronic Awakening, Birth of the New World, Tapestries of Hope, Call of Life and the upcoming feature documentary The Lost Secret of Immortality.

Leading PR agencies:

Copithorne & Bellows (acquired by Porter-Novelli), Ketchum Communications, Neale May Partners, Upstart (Fleishman-Hillard).

Her articles have been published in many magazines, including: Upside, InfoWorld, MacWeek, Microtimes, San Jose Mercury News, San Jose Metro, Sunset, City Sports, Whole Life Times, Pacific Sun, San Francisco and SF Weekly.

Giselle Bisson is a veteran corporate communications professional with experience on both sides of the fence — both as a reporter and as a publicist.Her years both inside and outside the business lend a unique perspective that will give you an edge. She has launched more than three-dozen products, both as an executive inside Internet and software companies and for PR agencies including:Blue chip publicly-traded (and private) technology companieslike:

Hewlett Packard, Xerox, ASK/Ingres (now Computer Associates), Citrix, FileNet, Cirrus Logic, Phoenix Technologies, ERG Group, Claris, Sun Microsystems (TOPS Division), Panda Software (a $300 million privately-held European anti-virus vendor.)

Innovative technology start-ups:

Enfish Technology, CyberMedia (acquired by Network Associates which was acquired by Intel), ClearSpeed, Postini, NeXT, Media Vision, Frame (acquired by Adobe), Radius, the ALICE artificial intelligence project and Everypath.

Consumer products:

FriendFinder online dating, Royal Robbins Outdoorswear, Eden Interactive, Brilliant Photo, Admiral Envelope.

Leading PR agencies:

Copithorne & Bellows (acquired by Porter-Novelli), Ketchum Communications, Neale May Partners, Upstart (Fleishman-Hillard).

Her articles have been published in many magazines, including: Sunset Magazine, InfoWorld, MacWeek, Microtimes, Upside, San Jose Mercury News, San Jose Metro, City Sports, Whole Life Times, Pacific Sun, San Francisco and SF Weekly.

Giselle is a graduate of the prestigious Maui Writer’s Conference, and completed investigative journalism training with the Center for Investigative Reporting and the University of Southern California. She studied speechwriting with the noted political speechwriter Jane Gaynor and holds a degree in journalism from San Jose State University.

Her ghostwritten articles for CEOs have been published in magazines like: Computer Resellers News, eWeek, B to B and ComputerWorld.

As a spokesperson and technical marketing expert, Giselle has been quoted in: Salon , Red Herring,Washington Post, Wall Street Journal and New York Times.

She writes a popular blog on the subject of internet relationships, and is a contributor to www.blogcritics.org, a cabal of the top 1,000 bloggers on the net and is a member of the BlogHer network.

Taking it to the next level — Social PR

Social media is a hybrid of both journalism and public relations. Now, with social media, you’re making your own news, and promoting it. And unlike traditional news, the new news encourages a two-way conversation and builds a community. We call it Social PR.

Visibility Shift will clarify your personal or business brand and your “story”.

Then we’ll show you how to use traditional print and broadcast media integrated with social media tools *such as blogs, Facebook, Twitter, MySpace, YouTube, LinkedIn, RSS feeds, event sites and online press release services), to develop an appropriate, highly-targeted community of influencers that can virally spread recognition of what you do.

Giselle has turned a lot of products and people into household names.

What can she do to help shift your awareness to a new level?
Follow

Get every new post delivered to your Inbox.

Join 1,184 other followers