About Me

Giselle Bisson

Giselle Bisson — social media maven, publicist, storyteller and brand ambassador.

Everyone has a story. I help you tell yours so you can get the visibility you deserve.

Branding is now all about storytelling. I’m also a writer, photographer and designer.

Marketing is now all about building communities. I build communities and help you initiate and relationships.

Business is now all about customer relationships. Here is my story and what I  can do for you.


I specialize in “Social PR”.

Social PR blends traditional mainstream news media Press Relations with content marketing to reach influencers and build communities.

It generates attraction and “pull” — the press call you.

This approach is COMMUNITY BASED. I build relationships with influencers and create authentic, engaged communities who will be advocates of your brand.


 

imagesToday’s Internet Marketing is all about the Law of Attraction.

If something’s really cool you don’t need to ask people to buy it, write about it or sign up. They come to you. This is the Law of Attraction. It’s not a bunch of  new age woo.  It’s just the way the Universe works — it’s the entire basis of the Internet and Google.

You “search” for what you want to find on Google. The trick is to have your business show up when people are searching.

You are a needle in the haystack of the Internet. There are three things you must do to stand out:

1. Describe your company, vision or product in such a way, and get so much positive buzz from your customers, that the news media are begging to write about it! (If you have to beg them, I’m sorry, you are not newsworthy.)

2. Build an enthusiastic and engaged community of happy customers, connectors and influencers — these are the brand advocates who set your message on fire!

3. Help your customers tell their friends about your product so they spread the word for you.

I use Social Media to do PR with “pull” — not pitching and pushing. I believe in telling a story so compelling that the press call you.  The best press coverage always happens this way.


PR AND PRINT/TV/RADIO ARE STILL IMPORTANT IN 2014

Word of mouth social media is great — but you also need old fashioned publicity to build credibility for your brand. I’ve consistently, recently placed clients in tier-one global media — ABC, BBC, CNN, Good Morning America, Fast Company, Huffington Post, NBC Today, New York Magazine, New York Times, Regis and Kathi Lee, Parade, Wall St. Journal, Newsweek, Time, Wired, Agence France Press, Wall Street Journal and more.

My clients have been featured in virtually all major US and International news media and I rarely call to “pitch” the press and never spam the press with email. I help the press discover and tell interesting stories.

Great marketing, PR and social media is about serendipity. Discovery. Great marketing is magical, inspiring and compelling. I’m here to help you find the story, the words, the images and the ideas that set your influencers on fire — so they spread the word for you.


I have 20+ years of corporate PR agency and social media experience. Enough said.

You can trust me posting on your behalf at the front line of your brand, dealing with a major crisis communications snafu or handling a delicate situation with tact. I know how to communicate with multiple teams, handle top tier news reporters, and communicate crisply with busy CEOs and celebrities. This is like breathing for me.

 I’ve launched many cutting-edge “firsts,” startups and technology brands as a director-level communications executive from bootstrapped to Fortune 500.
Read my LinkedIn bio here: www.linkedin.in/gisellebisson

Posting content for client C2SV festival -- the new SXSW of Silicon Valley. That's one of the speakers I helped promote, Internet and social media guru Robert Scoble, to my left.
Posting content for client C2SV festival — the new SXSW of Silicon Valley. That’s one of the speakers I helped promote, Internet and social media guru Robert Scoble, to my left.

I am an influencer of influencers.

I’m followed and trusted by a large community of 20,000 cutting-edge influencers who follow me on social media and trust what I recommend. (3300 on Facebook personal page, 1700 on LinkedIn, 2100 on Twitter, 2000 on Pinterest and 10K more on various fan pages.)

They span from high tech to New Age high touch;  from conservative Republicans to activists; from millennials to my 90+ year old great aunt (who is surprisingly hip and tuned in to trends). They include publishers of ‘zines — and a reporter in the White House Press corps. They include traveling musicians living nomadically, and some of the richest people in the world.

And they include DJs, artists, musicians, journalists, authors, healers, visionaries, scientists, lawyers, inventors, analysts, filmmakers, event producers, VCs, investors, celebrities, CEOs and actors.

Each person is very influential and connected in their own unique way. Via this selectively curated group of exceptionally networked people. (Malcolm Gladwell in “The Tipping Point” calls them “mavens” and “connectors”) I can reach millions in a few minutes.

Think about it — you can reach 1 million people with a single post now. That is mind blowing.

 

You can reach 1,000,000 people within a few minutes with great post on Facebook -- if it gets shared and syndicated. Only a few newspapers can reach that many readers (such as the New York Times or LA Times.)

You can reach 1,000,000 people within a few minutes with great post on Facebook — if it gets shared and syndicated. Only a few newspapers can reach that many readers (such as the New York Times or LA Times.)

By building and managing more than 80 online communities and Fan pages, and acquiring influential fans/friends/followers, I’ve earned a Klout rating of 67 in social media — making me one of the top 200 social media “pros” in the world.  This rank would be much higher if I didn’t keep separate social media identities, which are crucial to my effectiveness.

I’m also ranked on Twitter as one of the top social media influencers on many Twitter lists, and by Peer Index in the top 2%.


 My network helps build your net worth.

There is no other way to do this — and all of the leading social media gurus leverage their personal relationships on behalf of clients, just as publicists have for decades.


Representing a brand in face to face networking is pretty much the same as it is when we do it virtually via social media.

Representing a brand in face to face networking is pretty much the same as it is when we do it virtually via social media.

 I am trained as a Journalist, I tell stories and create content.

When you generate your own “content” it helps to have someone on your team who knows how to spell, write a headline and who knows Associated Press style guidelines.

I’m also a pretty good photographer, a decent designer and can manage teams of creatives who are better than I am at photography, video, web design and graphics.

I learned how to do this in Journalism school, and as a journalist, I’ve edited magazines and written 200+ articles for newspapers and magazines, including Sunset, San Jose Mercury News, San Jose Metro, Alternet, SF Weekly, InfoWorld, MacWeek, Whole Life Times and more.


I don’t just build fan pages, I build communities.

I’ve built more than 80 fan and event pages since 2008. Behind every fan page are real human beings. I am always astonished when I show up at an event I’ve promoted and look out into the audience and I see them — the live human beings who for months were “fans” on a fan page.

I built that audience! I brought you here! Here’s an audience I built at the Wisdom 2.0 Summit in 2014 and what they looked like when I got to meet those fans face to face:

You're not building a "fan page"  -- those are real people. Real human beings. Treat them like people, not like a target market.
You’re not building a “fan page” — those are real people. Real human beings. Treat them like people, not like a target market.

Go ahead, use me!

My network helps build YOUR  net worth. 

My relationships expand your relationships.

I build your brand, 140 characters at a time.

I promoted a live streaming broadcast of Don Miguel Ruiz, author of "The Four Agreements." We achieved an incredible 20 million viewers.

I promoted a festival featuring Don Miguel Ruiz, author of “The Four Agreements.” We promoted and produced a live streaming broadcast of the event for 3 days and achieved an incredible 20 million viewers.

I am absolutely confident that no matter what you do, whether it’s complex technology or a heart-opening inspiration, I can help bring you the attention you deserve.

What can we do, together, to help shift your visibility to a new level?

On December 21, 2012, 20 million people worldwide turned in to watch a global simultaneous broadcast of every Solstice ceremony via Unify.org. There's a huge missed opportunity for sponsors and brands to leverage these global synchronized moments.

I wrote the press release announcing the “end of the Mayan Calendar” on December 21, 2012 and invited the press to Chichen Itza, Mexico. More than 70 TV crews showed up! BBC News Worldwide broadcast this and a member of our PR team was the spokesperson. I hired Jeff Eichen as a photographer and he captured this iconic image, which went viral. That’s me to the far right.