I HELP YOU REACH INFLUENCERS WHO INFLUENCE OTHER INFLUENCERS
I’m passionate about social media. I love it. I was born to do this. And I think we are really only in the very beginning of a very exciting revolution in communication.
I have a very different approach than most of the social media professionals out there, and it comes from the perspective of 30 years in corporate communications, PR and journalism.
Facebook and LinkedIn are just your new Rollodex. This is how you find customers, build loyalty and keep them.
Social media is not an afterthought. It’s not something to “have your receptionist do in her free time,” “assign to interns” or worse yet, ignore.
Social media is the front line of your brand.
1. Your network is your net worth. I hope you build your network by leveraging mine.
2. Business is now all about customer relationships. I help you initiate relationships.
3. Branding is now all about storytelling. I help you tell your story.
4. Marketing is now all about building communities. I build communities. Then we tell your story to the super connected connectors who lead other communities.
PR is dead — long live social PR
I think that PR and social media are not separate and are in fact, today, the same thing. Social PR blends traditional mainstream print/TV/radio news media Press Relations with Social Media content marketing — to reach influencers.
It also means, simply, that your “friends” on your social network also happen to be reporters, freelance writers, columnists and editors and they “discover” the story ideas you share on their news feed. (This is kind of like sending out a press release only much faster.)
I build relationships with press and influencers. Some of them are traditional print or TV press. Others are simply well connected on Pinterest, Twitter, Facebook and Instagram — but have influence equivalent to or greater than that of traditional media.
Over time, we create authentic, engaged communities who will be advocates of your brand. Who tell your story. Who spread the word for you. I believe in telling a story so compelling that the press call you. The best press coverage always happens this way — pull not push.
Social media and PR are all about connections.
If you have just 1000 friends, and they each have 1000 friends, you can reach 1 million people with your network.
Think about it — you can reach 1 million people with a single post now.
That is the most amazing marketing bargain in history.
I influence other influencers who reach other influencers. who spread the word. This exponentially amplifies your message.
There is no other way to do this — and all of the leading social media experts leverage their personal relationships on behalf of clients, just as publicists have for decades.
I’m followed by leaders
My following includes the top social media gurus, pundits, industry analysts, venture capitalists, journalists and the like. Each is a leader in their own sphere — influential and highly connected in their own unique way.
- My “Klout” score is 67 – this ranks me in the top 200 of all social media consultants worldwide.
- I’m listed on most Twitter lists of the top Social Media and PR pros.
- Peer Index ranks me in the top 20% of influencers, worldwide, and the top 5 in Silicon Valley.
- Many top social media influencers follow me — Brian Solis, Robert Scoble, Guy Kawasaki, Mari Smith, Renee Blodgett, Kim Garst,Ted Rubin, Esther Dyson, Philippe Kahn, Reese Jones, Chip Conley, celebrities, pro athletes, musicians, DJs, film makers, CEOs, journalists, venture capitalists. Whatever I post about you — they’re reading it.
I reach early adopters
The way you get a paradigm shifting or disruptive technology launched is by first convincing the early adopters.
THE THREE PRIMARY EARLY ADOPTER COMMUNITIES:
- Technology early adopters
- LOHAS (Lifestyles of Health and Sustainability)
- Transformational consumers
These are the three groups of people most likely to adopt and try a new idea or trend — and then spread the word about it.
You need to reach pundits, journalists, bloggers, reviewers, investors, analysts and influencers who spread the word to early adopters. The “I am the first on my block” trendsetters, hipsters, techies who dare to try new ideas.
Via this selectively curated group of exceptionally networked people. (Malcolm Gladwell in “The Tipping Point” calls them “mavens” and “connectors”) I can reach millions in a few minutes.
Connecting other connectors.
To “go viral” you need to reach other connectors who are connected with other communities outside your own.
Social networking is just like face to face networking. The whole point is to have a network that reaches other networks.
You are most effective when you network outside your network into new circles:
You can either pay for this with Facebook advertising — or do it manually by having relationships outside your network. I believe that doing a combination of both is most effective.
Tell a good story.
Everyone has a story.
I help you tell your story for you — so you can get the visibility you deserve.
I build your brand, 140 characters at a time.
I tell stories that engage the influencers so they spread the word for you.
I use great creatives to post for me.
I am trained as a Journalist. I started my career as a magazine editor.
When you generate your own “content” it helps to have someone on your team who knows how to tell a story, write a headline and who knows Associated Press style guidelines.
That’s why I bring talented journalists, photojournalists and professional copywriters to your team. I use great graphic designers and original art and photography in the graphics I post — stock photos do not stand out.
Remember — you are producing your own news. Don’t produce “snooze.”
Build communities made from real people–and treat them like real people.
Behind every fan page are real live human beings. I am always astonished when I show up at an event I’ve promoted and look out into the audience and I see them. When they run up to me and hug me.
When they thank me for inviting them to an amazing event, or letting them know about an opportunity or simply for being their Facebook friend.
The live human beings who for months were anonymous “fans” on a fan page.
I built that audience! I brought you here!
That’s what this is all about.
I am absolutely confident that no matter what you do, whether it’s complex technology or a heart-opening inspiration, I can help bring you the attention you deserve.
What can we do, together, to help shift your visibility to a new level?