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Old school PR is dead, along with the "mainstream media" and the once venerated print advertising campaign. It's now about creating relationships, and establishing a public dialogue. Traditional corporate communications and promotion is being replaced by what I call "social PR" -- a fusion of marketing, social media and public relations. I try to cut through the B.S. and jargon and present clear, simple, straightforward and honest advice that demystifies the social media jungle. Move forward, into the future. I can help you make that Visibility Shift.

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