What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to […]
Q: “What’s the worst thing you can do with social media?” A: “Ignore it.” And that’s what most corporations (and small businesses) did in 2009 and 2010. They ignored social […]
I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew […]
1. Use “Share This” widgets to shamelessly self promote. Whether you’re using WordPress or any other blogging or web development tool, you can use the “Share This” widget on […]
This map of Facebook friendships looks not surprisingly like a map of the Earth as seen from space at night. Are you utilizing this vast network of more than 1/3 […]
2010 was the year of the uber-embarrassing social media blunder: Southwest Airlines threw celebrity Kevin Smith off a plane for being too fat to fly in one seat. Smith’s Tweets about […]
This article was selected as 1 of 1 million WordPress posts to be on Freshly Pressed where it created a momentary sensation and 15 minutes of social media fame for […]
I Social Currency and trust is what it’s all about in the new era of Social Networks. Our network is our net worth. Consider how your actions will be regarded in terms of your overall trustworthiness and “flake factor” before you post anything in a social forum. Relationships come and go, but reputations linger in Cyberspace forever.
…if you’re still reading a newspaper, listening to the radio and using a landline, maybe Social Media is not for you.
This week, the Financial Times reported that Google and Facebook accounted for 14 per cent of all internet traffic last week, with Facebook receiving 7.03 per cent and Google 7 per cent. Social nets are turning into both a replacement for email and a new kind of specialized search engine, with human beings, rather than page ranks, deciding what information is hip, interesting and important.