Category Archives: LinkedIn

Social media is a virtual party.  Is your fan page a backyard barbecue, a formal cocktail party, a corporate conference or a drum circle?

Is your Facebook fan page a cocktail party, a barbecue, a conference or a drum circle?

Social media is a virtual party.  Is your fan page a backyard barbecue, a formal cocktail party, a corporate conference or a drum circle?
Social media is a virtual party. Is your fan page a backyard barbecue, a formal cocktail party, a corporate conference, a yoga class or a drum circle?

The funny thing about social networking is…we often forget that it’s just a virtual party. It’s not about amassing tons of “fans” so you can have the biggest party — it’s about inviting the right people and serving tasty snacks and drinks.

It’s about playful banter, music and laughter.

You know what happens when you talk sex or politics at a party — dead silence.

A cocktail party is NOT the place to pull out a gigantic billboard and say HEY BUY MY PRODUCT! (Unless you are a paid sponsor with a table or booth.)  And imagine if you pulled up your shirt and showed off your appendix scar?

But people do this all the time on Facebook! They forget it’s a party.

A great Fan page is an authentically engaged community where you have a conversation — even better if your tribe cares about what you have to say and shares it with their communities. At a party this is called gossip and word of mouth. On Facebook it’s called sharing and viral marketing.

Remember — a great party is not about QUANTITY it’s about QUALITY. Be selective. Invite the right people. Dress to impress — or stand out in the crowd. Serve good spirits and keep the music upbeat and the conversation as bubbly as champagne.

We are not collecting fans or contacts for Ego — we are collecting real human beings and we should care about them as much as we hope they will care about us.

Think about the real world equivalent of your Fan page. How would you interact in these different real world parties or events?

50 friends or less = backyard barbecue, workshop,  a drum circle.
150 friends or less = a tribe, a retreat, a big party, wedding, etc.
1000 friends or more = a conference
2000 friends or more = industry trade show, music festival
10000 fans or more = sporting event or concert
100,000 fans or more = gigantic stadium event
1 million fans or more = broadcast on television

And here’s a great metaphor for Fan pages from #socialmediamixology:

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It used to be paid media vs PR. Now you also have the choice of social media.

15 free tips to boost your “organic” SEO and get more traffic for your website.

 

Can anyone find your old static website?
Use the right words so people can find your blog in Google.Advertising, as the saying goes, is the awareness you pay for.

Advertising is the awareness you pay for. And PR is the awareness you pray for.

Today, “PR” includes social media and “content marketing” — and that means “the visual stuff with words on it.”  But to make people aware of your content, they need to be able to find it in Google. And this is why “organic” reach or Search Engine Optimization (SEO) is so important.

Great traffic means a lower Alexa rank. The lower your Alexa score, the more people are visiting your site, and the more “relevance” it has in the search engines like Google. (Alexa.com is the site that ranks other websites according to their popularity.) My Alexa rank continues to soar, and has surged from the top 12 million sites in the world, to the top 4 million.  (I started the blog about two years ago.)

This is pretty amazing considering the fact that I am not specifically trying to drive traffic to this site, which is primarily a personal blog to promote my consulting practice.

My traffic is 100% “organic” reach — that means I get these visitors without paying for for advertising, Google Ad Words, Facebook ads, banners or link exchanges.

Here’s what I do to boost my SEO — and how you can use these techniques to boost traffic on your own site.

1. Content, content, content.

That is, just write interesting stuff. Write well. Be opinionated. Be a little controversial. Controversial, emotional, engaging content will get read and spread.

2. Teach and inform. Don’t just talk about yourself.

Create “how to” articles that teach others how to do what you do. Share information and don’t just promote yourself all the time. In fact, don’t promote yourself, ever, except in your bio and “about” section. Tell, don’t sell.

3. Use WordPress.

Build your website on WordPress — not a static website. If you already invested in a static website, add a WordPress blog tab to your site.  Why? Because WordPress is very well optimized for search engines.  WordPress also automatically syndicates your stories to other WordPress sites, and it also makes it very easy to tag your stories, videos and photos with juicy keywords.

4. Use lots of words on WordPress.

I know the current fad is towards “visual” websites and not a lot of words — but the fact is, Google and other search engines search for words, so use lots of them, and use the right ones.

Also make sure to write captions and search-worthy tags for every photo you use, so these photos can be found in search engines.

5. Think like a search engine.

What phrases do people search for? What questions do they ask that apply to your field or product? Answer those questions with your content.

7. Syndicate to all of your social media pages.

You can set this up in WordPress to syndicate your posts automatically when they are published so your posts go to Twitter, Facebook, LinkedIn, etc. Services like Networked Blogs also help amplify your reach. A new service, Thunderclap can dramatically amp up posts for cause-related content and non profits.

8. Feed your social media pages into your site.

Syndicate the content into your page — and out of it. The more it flows, the more traffic you might get.  There are free widgets that make this simple to add a fan page, Instagram or Pinterest

feed to your blog.

9. Add easy to find “share this” buttons to make it simple for others to share your content.

Sounds obvious, but you would not believe how many businesses bury these icons on the bottom of their website. Bring them to the top and make them big, easy to see and find if people are reading on a small screen mobile device.

10. Comment on other people’s blogs, especially major news sites.

Once a week or so, while reading the news, make relevant comments as an authority in your field on other blogs and news sites — particularly if they are comments on topical news of the day. This brings curious people to your page and builds links to your site.  Share these stories with #hashtags that refer to the Trending Topics and news of the day.

11. Discipline yourself to post at least once a week.

The more you write, the more you post, the more you share — the higher your Google rank and relevance and the more traffic you get.

12. Send out press releases

Press releases are the most amazing traffic generator, period. Ever. You can use free press release sites if you can’t afford a professional news wire, but I recommend paying for PR Web which is highly SEO optimized.

13. Get mentioned in “real” media. (That is, do PR.)

One fantastic article in a major newspaper like the New York Times can permanently shift your business to a new level, boost page rank — and generate traffic to your website forever.  Yes you will need to hire a professional PR agency (like me) to get this kind of coverage. Be patient as it can take many months, and be prepared to pay through the nose. It’s worth it.

Or try this yourself — some people naturally have a gift for PR and can do it themselves.

14. Use Pinterest to generate permanent links back to your site.

Publish your WordPress photos from your WordPress articles as Pinterest posts — and then go back in and “tag” the posts with keyword-rich phrases and URLs so the pins show up in Google. Tremendous traffic builder.

15. Make your website worth coming back to.

I know this sounds obvious, but why are you wasting your time driving traffic to a website unless it’s going to close the deal and make the sale once people arrive? Make sure you have a way to sign up subscribers to your newsletter, capture visitors’ emails and lead them to follow your Social Media pages so you can bring them back again and again.

 

You're not building a "fan page"  -- those are real people. Real human beings. Treat them like people, not like a target market.

You’re not just building a fan page — you’re building a community.

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I just designed a new banner for my Facebook, Google + and WordPress blog today — it’s a collage of photos of some of the conferences, festivals and events I’ve promoted with social media marketing.

The audiences are now the real world manifestation of the online communities we create to promote an event. The social media and the event are the same thing!

When you bring an audience together today, you are creating a community of customers and you need to maintain communication with them year round. It’s a huge commitment.

In other words, your fan page represents exactly what your product or event is — a community of real people. It can tell you their demographics, age, sex, education, where they live and even what time they are online. You can dig deeper and learn just about everything about them, personally and professionally.

This is a lot deeper than email. Think about it. “olive007@yahoo.com”  is about all you know a about someone on your email list. But on social media we know intimate personal details about each customer and what they look like.

With this unprecedented access to our customers comes a commitment to treat them with respect, humility and to pay attention to them. It’s not a one way message anymore, it’s a conversation.

 

 

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With social media, you’re making the news, and telling your own story

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Everyone loves it when they make the “news” and the local paper writes about their business.

Now, with Facebook, You Tube, Twitter and other online communities, or your blog, you’re making the news  and telling your own story.

And your fans and customers respond in a conversation.

I call it “Social PR.”

Instead of filtering your message through reporters and “experts” — you’re communicating directly to a community.

It’s like PR in warp speed.

Instead of a cycle of a days or weeks — your news gets spread in seconds. It’s like sending out a press release five times a day, each one just 140 characters.

This massive, global, two-way conversation is called Social Media. It’s here to stay, my friend. And it’s turning the world upside down.

Facebook now reaches 1 billion of the most influential, affluent and connected people on Earth — in 70 languages. And 70% of Facebook users are outside the US. (Today it’s estimated that 2 billion people, more or less 1/3 of the planet, have access to the Internet.)

Now the numbers are so massive that social media can no longer be ignored.

Hey, social media is the media.

Social media is now also the best way to reach and influence the “mainstream” media.

Social media now gives you unprecedented, direct and immediate access to celebrities, Venture Capitalists, investors, reporters, CEOs, politicians and influential people of all kinds.

If you’re not using Social Media to promote your business, you’re missing out on a huge opportunity to find new customers, fans and relationships.

Social media is the most effective marketing and web traffic building tool – ever. It is increasingly the most important, customer facing marketing tool in your arsenal.

WHO READS THE NEWSPAPER?

Today, with the rapid disappearance and shrinking of “mainstream” media, (like newspapers and magazines) you can’t rely on press coverage and ad campaigns to announce your product or ideas anymore.  Most millennials do not read newspapers — the audience for print is not just aging, it’s dying. The new generation cut it’s teeth on cellphones and computers.

WHO WATCHES TV?

Nobody under 70 it seems to me–they watch shows on social media, like YouTube, Vimeo or pay per view like Netflix.  And they discover what to watch from friends on social media.

WHO READS EMAIL NEWSLETTERS?

Most people are too overloaded and ignore them.  Email gets stuck in the spam filter. If you get a 2% response rate you’re lucky. Why bother? If you’re customer is over 50, I recommend email marketing. If you want to stay in touch with your existing customers, email is a good adjunct to a social media Fan page or group. Otherwise it’s a waste of time.

JUNK MAIL AKA SNAIL MAIL?

Paper is almost obsolete. The majority of our shopping and commerce now happens online. When’s the last time you learned about something new in the postal mail?

BILLBOARDS, POSTCARDS, BROCHURES?

Face to face, personal “social networking” is more effective than ever as a way to cut through the clutter. And it’s an excellent way to drive your customers to your website, Facebook fan page or sign up for your email newsletter to stay in touch. Billboards, trade shows, festivals,  speaking enagagements, events — all great ways to get photographed, video taped and then spread around on the social media.

TRENDSETTERS AND EARLY ADOPTERS ARE ON SOCIAL MEDIA

In order to influence and seed consumers and “early adopters” who will be the first to sign on to a beta programs, try a new product or embrace revolutionary ideas, it’s critical to reach them through, and be seen and heard on the “emerging media” or “social media”.

This is where the trendsetters, hipsters, cutting edge early adopters and most technologically agile people have historically hung out, talk about what’s new, and spread ideas to their friends and colleagues. This isn’t new — it’s been going on since the eighties when “chat rooms” like the Well pioneered what evolved into today’s Internet and social media.

Social media is where the mainstream media get their story ideas and learn what’s new.

These social communities are now as important as newspaper, TV or radio coverage and can be highly targeted.

“Social media” includes:

- Your website (hopefully a blog loaded with “Social Share” buttons, links and automated, syndicated feeds to Twitter and Facebook, Instagram, LinkedIn, YouTube — and not an old, 1990s-style, static website) is the hub of this integrated social media strategy.

- social networks (Facebook, Twitter, Foursquare, Pinterest, Google +, WhatsApp, Instagram.)

- social bookmarking sites (like Digg and StumbleUpon.)

- blogging  sites (Like Tumblr, WordPress and Blogger.)

- e commerce – Etsy, Ebay, Amazon — these are also social networks.

- group buying/discount sites (like Groupon, LivingSocial, BuyWithMe.)

- customer review sites (like Yelp, TripAdvisor.)

- video sharing sites (You Tube, Vimeo, Twitter Vine and Viddy.)

- photo sharing sites (Flickr, Pinterest, Instagram.)

- radio talk show networks (“podcasts” like Personal Life Media, Progressive News Network, Visionary Culture Radio and Blogtalk Radio.)

- Internet music and radio (Pandora, Spotify, SOMA-FM.)

- event networks (Eventful, We Know, Daily Candy, Upcoming, Zvents, Eventbrite, Craigslist, Meetup, Going., Plancast, Socializr. Evite.)

- professional networks (LinkedIn, Ryze, Thumbtack, Labor Fair, TaskRabbit, MeetUp.)

vertical, niche social networks for your market (ie for LOHAS they include: Architects of a New Dawn, Waccobb.net, Children of the Light, WiserEarth.)

- Yahoo Groups, Google Groups (these closed email lists can spread your product, workshop, event or idea to highly targeted niches. They are powerful for music festivals, conferences, events, yoga, dance and workshop promotion.)

- Facebook and LinkedIn groups – in high tech, these groups of early adopters and enthusiasts are critical to the success of a new product. For other businesses, such as Fashion, Design or Green, specific networking groups are highly influential, and often have their own social pages.Related articles

Is your LinkedIn photo stuck in the Nineties?

Is your LinkedIn profile embarrassing?

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Here are some ridiculous profiles and titles of people who did not make the cut and get to be one of my 2,200 connections on LinkedIn:

Anyone who still hasn’t paid me yet.

Your title and every word in your profile is written in lower case.

Passport photo or driver’s license photo used as your LinkedIn profile photo. (No kidding.)

Scary, mug shot-style LinkedIn photo. (Against a wall, all black and white.)

Anyone not wearing a shirt.  One woman PR consultant in my network is wearing a bikini top in her LinkedIn photo Seriously. Bikini top? Unless you’re a character on Baywatch, swimwear is not appropriate for business.

Someone who says she is an “orgasmic liaison”.

No photo. No description of what you do. (Who is this mysterious character with no shared connections? Why are you on LinkedIn?  Why do you want to be my connection? How did you find me? Why? I’m scared. Help…)

Someone who calls themselves a “bliss expert.”  (Maybe they’re connected to the “orgasmic liaison” but not me.)

Real estate agents. (Unless they are my boyfriend.)

Executive recruiters who are going to pelt me with requests for access to software developers. (Go away.)

Substitute teachers.  (I don’t think in a million years a substitute teacher is ever going to hire me.)

A guy in a Scottish tam o’ shanter and ruffled shirt. (On LinkedIn? Are you lost?)

Insurance agents. (Yikes. Go away. I already have insurance.)

Anyone who is a “Career and Life Coach.” Unless you teach football, you’re not a coach around here.

Anyone who is an “Executive Coach.” Unless you coached Bill Gates, you’re not an executive coach in Silicon Valley.

Anyone with both the words “coach” and “cannabis” in their title.  (I said “green business.” Not that kind.)

People who sell anything multi-level. Especially water filter distributors. (Oh, that’s impressive.)

Anything pyramid schemey. Especially if it involves something you blend in a smoothie.

Anyone who is a “meditator” in their profile title. (Or was that “Mediator” spelled wrong?)

Your NAME IS IN ALL CAPS you run a “HEALING MASSAGE SERVICE” and you live in another country.

Anyone with a creepy dark photo with a crooked smile.

Men who are not wearing shirts.

Men wearing Hawaiian shirts and a baseball hat that obscures their eyes. (This isn’t a virtual barbecue — it’s a virtual business cocktail party.)

Spells CEOs “ceo’s.” (Yeah, right. I’ll bet you are an “executive coach” too.)

Your LinkedIn photo is kind of dusty and it was taken at Burning Man.  (Ok if you are Larry Harvey, a founder of Burning Man.) All others, “delete.”)

People who call themselves a “CEO” but run a home-based MLM business and have nobody reporting to them but their cat.