On December 21, 2012, I had the opportunity to help coordinate one of the largest global synchronized moments in history — millions of people participating in a candlelight ceremony at […]
“If you don’t like the news, go out and make some of your own!” – “Scoop” Nisker Everyone loves it when the newspaper writes a story about them — or […]
If there is one thing I could ask all of my clients to do it’s this: Please focus your brand. I know, changing markets challenge all of us. We’re all […]
Yesterday I discovered a gold mine I had no idea I owned. A blog that I started in early days of blogging in 2004 is now ranked in the top […]
It was fabulous back in the good old days before Facebook went public. But bit by bit, […]
What makes you influential on social media? Just as in mainstream journalism, great content is key. Great headlines grab the reader. Posting frequently and regularly and being the first to […]
Q: “What’s the worst thing you can do with social media?” A: “Ignore it.” And that’s what most corporations (and small businesses) did in 2009 and 2010. They ignored social […]
I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew […]
1. Use “Share This” widgets to shamelessly self promote. Whether you’re using WordPress or any other blogging or web development tool, you can use the “Share This” widget on […]
In the 1980s, the Fall of the Berlin wall was attributed to television. In the 1990s, fax machines enabled the protests in Tianamen Square. But today, in Egypt, it’s a […]
