“If you don’t like the news, go out and make some of your own.” – Wes Scoop Nisker
Now, with social media or your blog, you’re making the news and telling your own story. Every day.
And your fans and customers respond in a conversation.
I call it “Social PR.”And it’s turned the world upside down.
In the old days, PR was when a publicist called the press on your behalf and if you were lucky they wrote about you and spread the word to your potential customers.
Now you post your “news” directly in social media sites like Facebook. As social media gets more sophisticated, it has become more about generating your own journalistic-quality content — including photography and video.
This starts a conversation with your community and they spread the word for you.
Instead of filtering your message through reporters and “experts” — you’re communicating directly to a community. How awesome is that?
- Facebook now reaches 1 billion of the most influential, affluent and connected people on Earth — in 70 languages. And 70% of Facebook users are outside the US.
- Pinterest reaches 1/3 of the women in the USA.
Now the numbers are so massive that social media can no longer be ignored.
Your social media pages on LinkedIn, Pinterest, Yelp, Facebook and Twitter also increase your website’s SEO (search rank) and they often show up first on Google when people search for you or your business.
Traditional Print and broadcast PR is still influential and important — but you also need to amplify your message and reach reporters and influencers on social media.
If you’re not using Social Media to promote your business, you’re missing out on a huge opportunity to find new customers, fans and relationships.
IN 2014 SOCIAL MEDIA IS THE MEDIA
The mainstream media (radio/TV/print) is disappearing. Today, you also can’t rely solely on press coverage to announce your product or ideas–especially if you want to reach the GenX or Millennials. (That is, anyone under age 52 or so.) This younger generation doesn’t watch TV, listen to the radio or read the newspaper. Millennials often don’t even use email. They chat and communicate in Facebook, What’s App, Twitter and social networks. Watch people on commute to work on the train in the morning, or in Starbucks — they’re glued to Smart Phones and iPads, not newspapers. Usually if you see a paper publication the person reading it is in their 50s, 60s or 70s — generations that grew up with print.
SOCIAL MEDIA IS WHERE INFLUENCERS INFLUENCE THE INFLUENCERS
In order to influence and seed consumers and “early adopters” who will be the first to sign on to a beta programs, try a new product or embrace revolutionary ideas, it’s critical to be seen and heard on the “emerging media” or “social media.”
This is where the trendsetters, hipsters, cutting edge early adopters and most technologically agile people hang out, talk about what’s new, and spread ideas to their friends and colleagues.
Since the dawn of BBS and online communities like the Well and Compuserve, social media has always been where the mainstream media and cutting edge influencers in technology and culture hang out to get their story ideas and learn what’s hot, trendy and new.
Your website (hopefully a blog loaded with “Social Share” buttons, links and feeds to Twitter and Facebook — and not an old, 1990s-style, static website) is the hub of an integrated social media strategy that might include the following:
- social networks (Facebook, Twitter, Foursquare, Pinterest.)
- social bookmarking sites (like Digg and StumbleUpon.)
- blogging sites (Like WordPress, Blogger, Squarespace and Tumblr.)
- group buying/discount sites (like Groupon, LivingSocial, BuyWithMe.)
- customer review sites (like Yelp.)
- video sharing sites (You Tube and Vimeo.)
- photo sharing sites (Flickr, Pinterest)
- radio talk show networks (“podcasts” like Personal Life Media, Visionary Culture Radio and Blogtalk Radio.)
- Internet radio (Pandora, SOMA-FM.)
- event networks (Eventful, We Know, Daily Candy, Upcoming, Zvents, Eventbrite, Craigslist, Meetup, Going.)
- vertical, niche social networks for your market (ie for LOHAS they include: Architects of a New Dawn, Children of the Light, WiserEarth, Etsy.)
- Yahoo Groups, Google Groups (these closed email lists can spread your product, workshop, event or idea to highly targeted niches.)
- User groups – in high tech, these groups of early adopters and enthusiasts are critical to the success of a new product. For other businesses, such as Green, specific green networking groups are highly influential, and often have their own social pages.
- CEOs Avoiding Social Media Are Missing Out | Domo | Blog (domo.com)
- With social media, you’re making the news, and telling your own story (visibilityshift.com)